with customizable pricing & client guide templates made for canva
When I started my business, I didn't know how to create a client experience that left my couples feeling taken care of every step of the way. I was SO focused on buying the best gear, finding the perfect presets to edit with, and setting up styled shoots to attract my dream clients — but once I finally booked them, then what?? I truly had NO idea how to make sure my clients had the best experience working with me from start to finish.
I think this happens to a lot of us. We get SO focused on that end goal that we forget to serve the people who are already supporting us. But let me tell you — the second you start focusing on how you can give your clients the BEST experience above anything else, your business will change for the better.
There are TONS of ways to improve your client experience, but one of my favorites is sending out a Wedding Guide/Handbook, filled with valuable wedding planning advice and information to guide them through the process of planning their dream day and working with you along the way. Sending your clients a wedding guide is an incredible way to make them feel seen and cared for. It answers their questions before they've even had a chance to ask them. And most importantly, it establishes you as a trusted friend & helper before you've even worked together. Your clients will love their photos so much more if you can make them feel loved before they ever step in front of your lens!
Having a dedicated client guide to walk your couple through planning their wedding day is invaluable for their experience of working with you. They'll feel taken care of, and assured that they've hired a true expert.
It's taken me months to write copy & design these guides — so you don't have to start from scratch! I created these to help other creatives improve their client experience and save valuable time in the process.
Let's face it, as photographers we wear a million hats. It's hard enough to balance all the things, let alone learn ANOTHER Adobe program! Using Canva will cut the time it takes to create your guide in half. So instead of taking days to create, it will take a couple hours.
Do you spend hours on emails and phone calls answering questions about timelines, lighting, shot lists and a never ending list of wedding details? Sending a client guide cuts down on all of that, so you can do more of what you love.
I know that investing in your business is scary, and expensive. But I have truly poured months of work into these — and my words come from years of experience shooting weddings. You will truly be able to use these to serve your clients SO well, and I firmly believe that! I've included an option with just the design, no copy at a more affordable price point so that there's a guide for everyone's budget and experience level!
In order to provide an option for everyone's budget, there are two versions of the Wedding Guides — one with copy, and one without. The one with copy is a much higher price point because it's truly ready to go with all copy 100% included! All you have to do is plug in your own photos, and you're good to go.
I personally send all of my client guides by exporting them as a PDF and sending via email or Google Drive. You can definitely print your guides out and send a physical copy, but these guides are designed for digital use.
Canva is completely free to use in order to edit these guides! All you need to do is sign up for an account. There is a paid option for Canva with additional features, but for the purposes of these guides — you don't need to upgrade to the paid version.